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Table 5.6.1 Annual Sales Forecast ⇐ ПредыдущаяСтр 6 из 6
Sales Programs The Russet Cup will run employee sales contests – The baristas are the salespeople and have a great deal of influence over the customer ordering process. All baristas will be required to have sales and customer service training to make each transaction. The sales contests will emphasize high margin items and cross selling. Legal The Russet Cup is organized as an S-Corporation formed in the state of Kansas. Milestones Listed below are the milestones for the Russet Cup:
Table 5.8 Milestones
Exit Strategy In the event the store would have to close for business all assets would be sold at auction. Organization and Management Organizational Structure The Russet Cup is formed as an S-Corporation wholly owned by Owen Jones. Management Team The Russet Cup will be owned 100% by Owen Jones. Mr. Jones a graduate of Kansas State University, has an undergraduate degree in business administration. During high school he worked as a waiter in a local hospital coffee shop that purchased its beans from a local roaster. In addition to being an avid coffee drinker himself, this job allowed him to learn about the business first-hand. In college, Jones worked in a campus coffeehouse for four years, eventually rising to the position of assistant manager. Following graduation, Jones secured a business development position for regional restaurant chain, which provided additional first-hand exposure to the food and beverage industry—especially the steps involved in establishing new locations. Management Team Gaps The Russet Cup will rely on its POS (Point of Sale) system to generate daily accounting and cost activity reports. Mr. Jones will supply these to an outside bookkeeper for preparation of annual income taxes. Personnel Plan Initially the café will hire 1 manager, 5 baristas, and 2 part time servers. In Year 2, the café plans to hire 1 additional full time barista.
Table 6.4 Personnel Plan
Board of Directors NA Financial Plan The financial plan will cover the following:
· Required Cost of Start-Up · Profit and Loss · Cash Flow · Balance Sheet · Financial Ratios Important Assumptions
Start-Up Costs Following are the needed start-up costs associated with the Russet Cup:
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